Freelance Campaign Copywriter Job at Idea Peddler, Austin, TX

bU1jejdFNEhoRi80VWIxRzRXdmFUTTJo
  • Idea Peddler
  • Austin, TX

Job Description

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.

We are looking for a builder.

Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.

This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.

Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.

Experience

  • 4–7 years of advertising agency experience
  • Portfolio demonstrating campaign development and advertising work
  • Experience developing headlines, campaign extensions, and messaging systems
  • Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

What You'll Do

  • Develop campaign headlines and advertising copy
  • Create hooks, messaging territories, and campaign extensions
  • Build tone-of-voice systems and messaging frameworks
  • Expand strategic and creative concepts into executable campaigns
  • Develop multiple routes, options, and variations
  • Write across digital, print, social, video, outdoor, experiential, and presentation formats
  • Support Creative Directors and Strategists throughout concept development

The Right Candidate

You are comfortable receiving:

  • A strategic insight
  • A campaign territory
  • A positioning statement
  • A creative concept
  • A rough idea on a whiteboard

And turning it into:

  • Headlines
  • Hooks
  • Messaging frameworks
  • Campaign extensions
  • Tone systems
  • Advertising executions
  • Long-term campaign language

You are not expected to lead the strategy.

You are expected to help build the work.

You know how to generate options, explore possibilities, and help ideas become campaigns.

Portfolio Requirements

Please submit:

  • Portfolio website or PDF
  • 3–5 examples of advertising campaign work
  • Examples demonstrating headline development and campaign expansion
  • Brief description of your role on each project

Job Tags

Contract work

Similar Jobs

Willow

Head of Human Resources Job at Willow

 ...hold the same standard on the employment side. Recruitment collaboration: Partner with the recruiting function on offer strategy, hiring compliance, interview practices, new hire onboarding, and hiring manager coaching. Bring HR expertise and perspective to our... 

Compassion Child Care

Assistant Float Job at Compassion Child Care

 ...The Assistant Float Teacher will support the Lead Teacher in meeting the emotional and developmental needs of the children in their care...  ...of age. We offer competitive pay depending on education and experience. Vision and dental insurance is covered for benefit eligible employees... 

US WELLNESS, INC

PRN Wellness Providers - Biometric Screeners, Phlebotomist & Flu Nurse Job at US WELLNESS, INC

 ...registration, data entry, basic health coaching, and event setup/breakdown. Biometric Screening Responsibilities Biometric Screeners may be responsible for: - Performing capillary fingerstick - Operating the CardioChek Plus cholesterol analyzer, including pipetting... 

Super Soccer Stars

Children's Soccer Coach Job at Super Soccer Stars

 ..._ We are Youth Athletes United, the premier childrens sports organization in the nation. _ [Bay Area locations; San Francisco, Marin County, East Bay, and Palo Alto(South Bay, Peninsula) areas.] At Super Soccer Stars we believe that every kid is an athlete - that... 

Ferrero

Human Resource Generalist Job at Ferrero

 ...production associates. Reviews resumes, conducts interviews, facilitates the consensus building process and makes recommendations to hire for external candidates for production associates. Monitors the organizational culture so that it supports the attainment of the...